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OUR HISTORY

 

2016

 

The true Christmas

Todinno invites you to discover that the real gift of Christmas is to be together. Time stops around our panetón to make the moments in family, sharing smiles, hugs and unforgettable stories last forever. Because in these holidays there is nothing more important than spending time with those you love most. These are the ingredients that make us live the true Christmas.

2015

We launched Nonnina, a healthy option of low-fat biscuits made of kiwicha and quinoa; perfect as a snack for children and adults.

2013

 

What's more Italian?

The essence of a tradition is in its history and its flavors, but the most important thing is what it means for you, in your experience and for your family.

2012

 

Baker’s inspiration

The perfect panetón is not always achieved on the first try. For this it takes dedication, concentration and inspiration, but also many raisins and candied fruits. Furthermore, with this commercial we introduced a new packaging.

2011

 

A little piece of Italy

Nothing like the taste and aroma of Todinno to take your grandfather to the heart of Italy.

2007

So many raisins!

We inaugurated the first raisin processing plant in Peru, creating about 500 new jobs for the inhabitants of Ica.

We inaugurated the first raisin processing plant in Peru, creating about 500 new jobs for the inhabitants of Ica.

2006

 

Giusseppe

With this commercial we wanted to show a part of the untold history of Todinno that is worth remembering.

2004

 

The nonno of giant hands

Grandpa and his stories entertain a new generation that is looking for answers to a big question: how come Todinno has so many raisins and fruits?

2001

New times, new home

New shareholders assumed the management of the company and the re-launch of different brands of our portfolio. We also inaugurated the new Todinno plant in Huachipa and started introducing new products.

1999

 

New millennium

A century was over, a new millennium began, and we wanted to celebrate it by reminding Peruvians that good wishes are forever.

A century was over, a new millennium began, and we wanted to celebrate it by reminding Peruvians that good wishes are forever.

1998

The family grows

The panetón production line is separated from the baking line, giving birth to TODINNO S.A.C.

1997

 

The mafia

Todinno managed to conquer even the members of the mafia in this commercial that has the participation of the actor Gianfranco Brero.

1996

 

Mischief

Christmas and Todinno are special to children, which is why grandma can’t stop spoiling them with her panetón recipe.

1992

 

Todinno is always Todinno

Grandpa surprises the family with a new presentation of Todinno.

1990

 

This is not my Todinno!

There is no way to cheat grandpa’s sense of smell. Look what happens when he does not find his favorite panetón on Christmas.

1989

 

Avanti Todinno!

Grandpa returns to Italy to celebrate Christmas taking the taste of Todinno and Todinnito to celebrate as it should.

1987

 

A new tradition starts

The popularity of the grandfather and his family bring back their unique passion to celebrate together... and his suspenders.

The popularity of the grandfather and his family bring back their unique passion to celebrate together... and his suspenders.

1986

 

So many raisins! So much fruit!

Nothing like celebrating Christmas as a family, and for grandpa everything is better when there is panetón. Every time he sees it he can’t help saying one of his favorite phrases: So many raisins! So much fruit! That's the secret of the real panetón recipe, right.

1984

 

Todinno's first TV spot

We launched our first commercial thinking about the child we all carry inside. Yes, it was the eighties, what else can we say?

1978

The beginning

Inspired by our history and tradition rooted in the importance of celebrating, in Todinno, we began to make top-quality panetón.

1919

Industria, competencia y popularidad

A inicios del siglo XX, dos panaderos emprendedores empezaron a producir el panetón en grandes cantidades. La competencia y el afán de preparar el mejor hizo que esta deliciosa receta del panetón creciera en popularidad. Para finales de la Segunda Guerra Mundial, ya era el postre navideño más popular en Italia, tanto así que los inmigrantes que llegaron a nuestro continente lo trajeron consigo.

Seeing that the success of his accidental recipe, days before Christmas, he added raisins and caramelized shells to his mixture creating the “Il Pan di Toni”.

Panetón origin

There are many versions about the origin of the panetón. One of the most popular is the story of an Italian nobleman called Ughetto Atellani de Futi, who fell in love with Adalgisa, the daughter of a baker whose business was going through difficult times. The nobleman's family forbade the relationship, so the young man pretended to be a baker's apprentice named Toni. In his eagerness to help Adalgisa's family, he decided to experiment and added sugar and butter to the mixture they always used. The result: a sweet bread that became very popular and attracted new customers. This helped the business to recover, a situation that made the young man happy. Seeing that the success of his accidental recipe, days before Christmas, he added raisins and caramelized shells to his mixture creating the "Pane di Toni". This delightful creation not only conquered the young woman's heart, but made the business of Adalgisa's father even more popular, so much so that the new baker's family finally agreed to let the young couple marry… This is how the recipe for the panetón was born!